The Why Youth talent development through sports

From Coach to Coach believes in the power of sports for positive youth development. Our Community sports initiatives help youth to gain self-confidence, cooperative and entrepreneurial skills. These skills help them to become self-reliant citizens and responsible leaders. Moreover, sports leads to better health and concentration. This leads to better school results and better lives. For the youth themselves, their families and their Community. We help youth to become strong adults. And share their skills – From Coach to Coach – with the next generation!

Focus on Sebei region – the cradle of Uganda’s running talent

Sebei region in Eastern Uganda is full of potential in many areas. Its people are born athletes. The region has already bred many champions, including the gold medalist of the 2012 London Olympic marathon: Stephen Kiprotich. This makes the Sebei region the primary area in Uganda for setting up sports talent programmes. Located on the flanks of Mount Elgon (1.700-2.700m), the region sees a lot of rain and is one of the most fertile in Uganda. This makes the area very suitable for producing (organic) agricultural products. Sebei region is known for its stunning views over the Ugandan lowlands and the ideal hiking, cycling & mountaineering surroundings. Therefore, it is a very attractive destination for tourism.

Urgency to create jobs through talents, abilities and skills of youth

Surprisingly enough youth in Sebei region live under challenging conditions. A substantial number of families struggle for daily survival. Unemployment rates are mind-blowing. This is not different from the rest of Uganda. The World Bank found that young people under 25 represent three-fifths of Uganda’s unemployed population. And 72 percent of the youth population lives on less than $2 a day. Sebei region is sitting on a time bomb, unless it creates its own jobs through the ingenuity, talents, ability and skills of its own people.

Our approach

Our Community sports initiatives – such as Home of Talents Kapenguria – help youth to identify and nurture their talents. We apply a participatory approach to development: The ideas and commitment of local sports coaches and youth leaders configure the future. With our tourism activities – such as Home of Friends Guesthouse and Run Kapchorwa – we are creating avenues for job and revenue creation for our youth and coaches.


                                            Young athletes and their coaches evaluating a Kids Athletics event